Dhruv Founder, Builder, & BizDev Guy Sahgal
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“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw

I am Dhruv

Hi, I'm Dhruv, a philomath and forward thinker. I'm always on the look out for the latest innovations and opportunities. I'm an engineer by trade, an amateur coder by night. I love to build things. I focus on ventures which provide real world value and are not the latest consumer fads. I am a risk taker and does what is necessary to get the job done.

Previously, I co-founded EatAds (Lokatix), an online platform to bring software into the unorganized, backward world of Outdoor Advertising. Our focus market was India which we saw the large problem of opacity and slow, inefficient processes. Our first Web App, Monitorly, was an enterprise mobility product which allowed Media Owners and Agencies to easily monitor Billboards, Bus Shelters, etc... using a simple Android phone and a web dashboard. We secured the largest media owner in the world (JCDecaux) in India as our anchor client. Our strategy was to use this product as our "thin-wedge" into the organization and then cross sell other software like ERP/CRM solutions and eventually create a full blown marketplace/exchange.

At EatAds, I moved to Delhi to set up from scratch which included hiring the entire team, and setting up an office. My role lead me to be head of operations for the company, the product manager for our Monitorly and CRM products, and the primary sales for Delhi, where I secured our first clients.

02 My Skills

Things I love to do

Biz Dev Guy

Over 3 years of Biz Dev experience in numerous countries. I specialize in opening up Indian and SEA markets.

Product Management

I have 1.5 years of Product Management experience leading two products, one of which was from writing the specs all the way to first sale (with many iterations along the way!).

Sales Guy

I'm not a hardcore sales guy, but I do enjoy early-stage sales and have experience setting up sales pipelines and sales stragies for teams.

03 experience

Life is just a collection of experiences. Make it count.

OCTOBER 2013 APRIL 2015 (2.5 Years)

New Delhi


At EatAds (Lokatix) we build easy-to-use cloud solutions for the global OOH media industry. The team has over 30 years of OOH media industry experience. Our mission is to be the OOH industry’s technology partner through this exciting transition to geo-profiling, audience data, digitisation & convergence with mobile.

My role as a Co-Founder was diverse and I wore many hats. Some of the roles I assumed were, product manager for our flagship product Monitorly, early-stage sales securing our first clients including world's largest outdoor media vendor, JCDecaux as well as overall business development and strategy for the company.

SEPTEMBER 2012 SEPTEMBER 2013 (1 Year)



Cross-Asset Solution Sales (Equity Derivatives, Dynamic Strategies, Commodity Derivatives, Fixed-Income Products). Successfully assumed the role of a departing VP within 6 months of joining. Single handedly was responsible for all secondary market derivative transactions on the desk. Involved in understanding clients needs and tailoring products to suit their investment criteria. Heavily involved in creating pitch books, and marketing new products to our existing client base. Did extensive Biz Dev and research to capture clients in new countries. Sent weekly updates to regional team on latest market trends in Structured Products.

JUNE 2010 DECEMBER 2010 (6 Months)

New York City

Co-Op Analyst

Part of the Global Energy Solutions Group supporting both the sales staff and traders. Successfully assumed the role of a departing VP within 3 months of starting the co-op, cleaning up the mess left behind. Responsible for sending out daily morning emails to the Energy Group, sending pricings to various clients daily and also responsible for writing daily market commentary for clients outlining the oil and natural gas markets. Additional day to day responsibilities include booking trades, assisting with client pitch books, uploading various derivative curves and volatility surfaces into Scotia's in-house database, and assisting traders with analysis of markets.

05 drop a line

Always happy to chat. Feel free to drop me a line. Details below.